Safeco Field 360

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Creating immersive experiences for baseball fans and tourists of Seattle

My Role

User Experience Design
User Interface Design
Visual Design

Tools Used

After Effects
Ricoh Theta

The Problem

What will the marketing landscape look like for companies and organizations as Virtual Reality becomes more commonplace in the Emerald City? I looked at existing businesses and organizations in the Seattle area that could heighten their marketing opportunities with this emerging media. Safeco Field felt like a natural fit, with it's engaging experiences and unique space.

The Process

I developed a 360 experience highlighting Safeco Field, home of the Seattle Mariners. Tours of the stadium are offered, allowing for fans and tourists to learn about a place that combines baseball, history, and the city of Seattle. This first iteration prototype presents a way to virtually experience areas highlighted on the Safeco Field tour. Not only does it put fans on the cutting edge of technology, but it gives viewers a more intimate and engaging experience of stepping right onto the grass of the stadium.

Layout and UI Sketches

After creating the image assets, I sketched what elements were needed for the navigation of the 360 space and the most appropriate placement for interact hotspots and media.

Final UI and Image Assets