
UI/UX DESIGNER
Client: Deloitte
Creating an interactive experience celebrating women in manufacturing
My Role
User Interface Design
Visual Design
Tools Used
Paper & Pencil
Photoshop
Illustrator
The Problem
Deloitte needed an interactive experience created for an event in Washington D.C. called the STEP Ahead Awards, an evening dedicated to giving recognition to women in the manufacturing industry. The experience needed to highlighted the research Deloitte conducted in partnership with the Manufacturing Institute, as well as be an engaging interactive experience for event attendees.
The Solution
Tosolini Productions created a 70 in. digital interactive experience for attendees at the STEP Ahead event to engage with. I was responsible for developing the UI and coordinating brand consistency with our Motion Graphics Designers. I helped analyze and simplify Deloitte's research to determine the best ways to display the content. I contributed to meetings with the client to ensure it was moving in the right direction and was a representative of the Tosolini team at the event in D.C.
The Process
Analyzing and Streamlining Content
Our team had an initial meeting with Deloitte to define the content needed for the experience. The design was going to be informed by a previous study Deloitte had conducted about women and the manufacturing industry. We referenced previous documents and distilled the information into categories, roughing out various groupings based on the number of interactive screens.

Iterating on the Visual Design
Once we decided on the UI for each section, the team iterated quickly based on the client feedback and limitations of the software and hardware. As the Visual Designer, I worked with the client to make sure the experience met the Deloitte partnership banding standards. Early iterations were based on the STEP Ahead event branding, while the final design was closer aligned to Deloitte's corporate branding.
Final Deloitte STEP Ahead Awards Digital Experience